Ticketmaster Australia renews partnership with Sydney Royal Easter Show

Featured Image: Harry Grout on Unsplash

The Royal Agricultural Society of NSW (RAS) and Ticketmaster Australia have renewed their multi-year partnership, which will see the platform continue to ticket the Sydney Royal Easter Show. 

Attracting around 900,000 patrons every year, the Royal Easter Show is a 12-day event and is one of Australia’s largest annual ticketed events. Under the new three-year agreement, Ticketmaster will continue to provide ticketing services for the agricultural festival.

“The partnership with the Royal Agricultural Society of New South Wales has been incredibly valuable and we are committed to providing world-class ticketing services and solutions for such a significant Australian event”, said Gavin Taylor, Ticketmaster Australia’s managing director.

“Together we look forward to continuing our long and successful relationship with the RAS and the Sydney Royal Easter Show with a focus on delivering a seamless experience for the hundreds of thousands of fans attending every year.”

The Sydney Royal Easter Show will run between March 22 and April 2 this year, with entertainment, food, agricultural competitions and festivities on offer.

Murray Wilton, Sydney Royal Easter Show and Agricultural general manager, added: “As Australia’s largest annual ticketed event, it is imperative that we are providing a high-quality ticketing system that is user-friendly for our attendees and we believe Ticketmaster can achieve this for our audience on an ongoing basis.

“Over the past few years, the team has continued to demonstrate their understanding of the unique complexities that come with running a multi-day event and provided proactive solutions to help drive the Show forward. This has been particularly evident throughout the various ticketing upgrades we have achieved in recent years such as the migration to online ticketing and the implementation of daily ‘dated’ tickets.

“As an organisation, we look forward to continuing to work with Ticketmaster to ensure we are delivering the best possible customer experience for our community.”