University of Wolverhampton takes on naming rights for The Halls

Featured Image: Blur played the opening of the newly revamped venue last year

Live event venue The Halls has been renamed as University of Wolverhampton at The Halls following a five-year agreement with AEG Global Partnerships.

The Midlands facility has hosted artists such as Blur, McFly, Robert Plant, and Leftfield since it reopened in May last year.

The partnership has been designed to provide benefits for students and staff, including access to a 24-hour presale period for shows at the venue and a student development programme.

“We are excited to partner with a venue that attracts high-profile artists and speakers to the city, further enriching the cultural and economic landscape of Wolverhampton and its night-time economy,” said University of Wolverhampton vice chancellor Ebrahim Adia.

“This partnership is a show of commitment to enhancing the experiences of our students and staff and to our role as a civic university.”

The University of Wolverhampton will also gain the right to name and brand the VIP North Bar in the Civic Hall, along with access to the temporary activation spaces within the venue.

Additionally, the venue will host the university’s graduation ceremonies from this year onwards.

“Recognising and respecting the role this iconic venue has played in the local community for more than 85 years is incredibly important to us – and we knew working with the right partner was vital,” said vice-president of global partnerships at AEG Europe Will Dowdy.

“The University of Wolverhampton is a stalwart of the area, and we share the ambition to support the regeneration and growth of the city and provide opportunities for the people who live and work in the region.”

The Halls is owned by the City of Wolverhampton Council, is operated by AEG Presents, and is a Grade II listed building.