Planet Fans and Music Venue Trust aim for grassroots venues revenue boost

Featured Image: Patrick Black, Jr

Planet Fans, which runs membership programmes for venues and artists to better connect with audiences, has struck a deal with the Music Venue Trust (MVT) to bolster grassroots outfits. 

The partnership will see Planet Fans develop free and paid offerings, in the form of custom-branded digital wallet passes and membership platforms, enabling grassroots music venues to identify, reward and grow their audience to unlock new revenue streams.

Planet Fans has been working behind the scenes with MVT to shape the offering, and has begun working with venues across the UK, including Sneaky Pete’s in Edinburgh, The Social in London and Mama Roux’s in Birmingham.

The venues will gain valuable insight from fans on what they want from attending live shows. In return, the pass and membership platform can be used by fans to unlock rewards, such as early access to tickets, fast-track entry, discounts or offers in the venue.

“We are really happy to be joining forces with Planet Fans in a collaboration that will offer so much to the UK’s grassroots music venues and the millions of amazing music fans who support these venues each year,” said Chris Sherrington, policy and strategy support at Music Venue Trust.

“It highlights the critical role that these spaces play in the cultural fabric of our nation and it is obvious the Planet Fans team understands this with the design of their great offering. We look forward to working with them on this partnership which will amplify support and help drive meaningful change.”

Additionally, Planet Fans will aim to raise £150,000 (€175,000/$190,000) for grassroots venues, as well as £15,000 for MVT in 2024.

Planet Fans was originally launched in 2022.

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