The Football Federation of Cambodia (FFC) has agreed a cashless ticketing partnership with payment platform Pi Pay ahead of this year’s edition of the AFF Suzuki Cup national team tournament.

The AFF Suzuki Cup will run from November 8 to December 15 and the deal will take hold for Cambodia’s home matches in the tournament, commencing with the game against Malaysia on the opening day at the Olympic Stadium in Phnom Penh.

Pi Pay has also agreed a wider sponsorship deal to become a supporting partner of the tournament, which involves 10 teams from Southeast Asia. Football fans will be able to purchase tickets via the Pi Pay app before exchanging them for printed versions at an outlet located outside the Olympic Stadium.

Tickets will be sold via Pi Pay at a 50 per cent discount with Category 1 VIP tickets available for 6,000 riel (£1.10/€1.30/$1.5) instead of 12,000 riel and Category 2 general admission tickets available for 3,000 riel instead of 6,000 riel. However, Pi Pay users will be limited to a maximum of five tickets per category for each match.

“This cashless ticket arrangement will lead to safe, secure and trouble-free seating arrangements and considerable enhanced security at the venue,” a spokesman for the FFC told the Phnom Penh Post newspaper.

Image: Mohd Fazlin Mohd Effendy