TEG, Asia Pacific’s largest integrated live entertainment company, has today (Friday) announced the launch of a new ethical ticket exchange for Australian consumers under its Ticketek brand.
Ticketek Marketplace, which will go live later this month, will allow customers who have previously purchased from Ticketek to list their unwanted tickets for sale.
TEG said Ticketek Marketplace will allow customers to list tickets for sale at a maximum price of 10% above face value. Once tickets have been purchased on Ticketek Marketplace the original barcodes will be cancelled and new barcodes reissued into the name of the new customer, guaranteeing all tickets are valid.
A single Ticketek user ID and login will apply across both Ticketek and Ticketek Marketplace to enhance the integrity of the new platform. TEG stated that the terms and conditions of Ticketek Marketplace are compliant with all applicable Commonwealth, State and Territory legislation.
TEG chief executive Geoff Jones said: “Many sports and entertainment fans have fallen victim of resale scalping practices based on highly inflated ticket prices, misleading marketing, a lack of transparency and often outright fraud.
“TEG believes that fans want a secondary ticket marketplace they can trust, where the authenticity of tickets is guaranteed and where the prices are fair. Ticketek Marketplace delivers these requirements to fans. The launch of Ticketek Marketplace is another important step in protecting fans and ensuring the integrity of ticket transactions.”
Today’s announcement comes after fans of Australia’s Big Bash League were last month urged to avoid buying tickets from the secondary market ahead of the 2018-19 season of the cricket competition.
Any tickets not purchased via Ticketek, the BBL’s official ticketing partner, such as controversial re-seller sites including Viagogo, were being voided. Recently, the new state government introduced legislation to parliament aimed at cracking down on illegal scalpers.
The legislation states that people who attempt to sell tickets to events with a “resale restriction” placed on it for more than 110 per cent of the original sale price will face on the spot fines of up to Aus$550 (£311/€352/$399).
Ticketek Australia managing director Cameron Hoy today said the company has proven the model of an ethical fan-to-fan ticket exchange can work successfully in previous collaborations with key industry partners on select events.
He added: “This is a consumer-led, price-capped and ethical ticket exchange service for fans with a genuine need to buy or sell on the secondary market.
“Over several years Ticketek has worked with industry bodies, venue partners, promoters and governments to educate fans about the dangers of resale scalpers. We commend the steps taken by state governments to legislate against these unscrupulous operators.”
Twickets launched its face-value ticket resale service in Australia last summer through a partnership with star Ed Sheeran.