Ticketmaster is expanding in Asia through its acquisition of Taiwan’s Tixcraft and the launch of its Singapore arm.

Tixcraft, founded in 2014 by KT Chiu, is Taiwan’s leading music ticketing platform working with promoters in Taiwan including B’in, Live Nation Taiwan and iMe Taiwan.

KT Chiu, who is currently serving as managing director, will remain at the company in the same role for Ticketmaster Taiwan.

He said: “As the global leader in ticketing, it’s an honour to be part of Ticketmaster. By bringing its technology and service to Taiwan and tapping into the company’s huge global network, we will revolutionise the ticketing experience for fans, venues, sports clubs and event organisers in Taiwan.”

The formation of Ticketmaster Singapore follows the December announcement that the ticketing giant had secured a place on the Sports Hub panel in Singapore as one of three ticketing companies that promoters can select in the market, alongside Ticketek and SISTIC.

The Sports Hub is a multi-purpose sports and entertainment complex that includes the 55,000-seat National Stadium, a 12,000 capacity Indoor Stadium, along with a 3,000 capacity arena and a number of other facilities.

Mark Yovich, president of Ticketmaster International said: “By acquiring market leaders Tixcraft in Taiwan and launching in Singapore, we have established two great bases with talented teams to support the bourgeoning live entertainment scene in Asia.

“We are introducing greater levels of service and choice to event organisers across the region and can now provide fans with seamless access to our worldwide marketplace of events.”

As a result of the move, Chad Phillips, former managing director for APACTix has been appointed to the newly created role of managing director Ticketmaster Asia, based in Singapore.

Phillips said: “Over recent years, the live entertainment industry across Asia has seen some immense growth and right now is the perfect time to welcome Ticketmaster to Taiwan and Singapore. I’m hugely excited to be joining the team and look forward to managing the rollout of the world’s most innovative ticketing marketplace.”

The launch of Ticketmaster in Taiwan and Singapore complements its parent company Live Nation’s existing concert promotions business across Asia Pacific. Live Nation has offices in Shanghai, Hong Kong, Tokyo, Seoul, Singapore, Taipei, Bangkok, Kuala Lumpur, Melbourne, Sydney, Brisbane and Auckland.

In 2019, the company announced major growth of its business in Singapore by acquiring leading promoter One Production and PR Worldwide in Malaysia while also making senior appointments to its business in China. In December last year, Live Nation Asia launched Live Nation Connects, a new creative marketing agency to connect brands to fans across Asia.

Image: Ticketmaster