Facebook to expand Paid Online Events into 24 markets

Facebook is set to expand Paid Online Events into more than 24 markets, including Hong Kong.

The news was announced by Facebook’s head of entertainment partnerships in the Asia-Pacific region, Saurabh Doshi, at Hong Kong FilMart earlier today (Monday).

Paid Online Events, which was only rolled out in beta form last year, allows users to limit access and content distribution to those who have registered to the event.

Facebook, which has 2.79 billion users around the world, is also making in-stream adverts available to content creators who have met its criteria, so that they can monetise their live-streamed content through ads, Doshi explained.

The paid online events feature, which is currently available in 20 countries, is about to expand into Bangladesh, Colombia, Indonesia, Ireland, Malaysia, Morocco, Taiwan, Thailand, and the Philippines, among others in the coming weeks.

Doshi noted that creators that have streamed their content live on the social media giant’s video platform saw a significant increase in their viewership as well as advertising revenues.

He highlighted Taiwan’s Golden Bell Awards, which screened its red carpet, awards show and behind the scene interviews, as it achieved more than 1.6 million views. In addition, Taiwanese actress Alice Ko, who partnered with Facebook Watch to follow her throughout the awards night from getting make-up done to her celebration of winning the best actress award, garnered more than one million views.

Meanwhile, the fan subscriptions feature, which was also launched last year, has seen over one million active fan subscriptions to date.

The feature, which gives content creators another source of revenue, is available in more than 25 markets and will now be expanding to 10 others in the next few months, including in Austria, Belgium, Denmark, New Zealand, and Turkey, among others.

Image: Stock Catalog / CC BY 2.0 / Edited for size