TEG has introduced its new Ovation marketing and technology solutions service for the entertainment and sports sectors.

Ovation, which merges the former TEG Analytics, TEG Digital and TEG Insights services, provides sporting organisations, venues and promoters with a single destination for analytics, data science and research.

Built on a new multi-million-dollar data warehouse and marketing personalisation platform, it combines 20 years of data modelling with extensive first-party data assets in Australia and New Zealand. This includes more than 16 million members and a consumer research panel of more than 1m, delivering thousands of surveys each year.

TEG said Ovation will follow its international footprint, including operations in the UK, New Zealand, Asia and Europe.

Geoff Jones, chief executive of TEG, said: “TEG has always been a leader when it comes to data, analytics and marketing for the live industry and Ovation will take that to the next level.

“The formation of Ovation underlines the strength of TEG’s integrated model and our position as a global leader in live entertainment, ticketing and technology.”

Cameron Hoy, managing director of Ticketing for TEG, said: “Whether clients are looking to enhance ticket sales, drive customer acquisition, profile and segment fans, automate customer journeys or conduct detailed modelling and analysis, Ovation will deliver the most effective solution.

“Our investment in a new data warehouse, powerful new marketing platform, and the best talent in these fields, will ensure that leadership continues with Ovation. Ovation will ensure we continue to provide our partners with new opportunities to drive greater return from their events.”