Fanatics launches events company, IMG on board as minority investor

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Global sports merchandising company Fanatics has launched Fanatics Events, a new company that includes the IMG agency as a minority partner.

The company will seek to “reinvent” the live event landscape and celebrate all aspects of fandom, including sports, collectibles, memorabilia, fashion, music and entertainment.

Fanatics Events will initially focus on the collectibles space, finding entry points to put a “fresh spin” on card shows and collectible gatherings. Fanatics said these events will be key to its mission of growing the trading card and collectible space by welcoming new collectors, bringing current collectors together, and celebrating the fandoms of sports and entertainment.

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