Featured Image: Zhao Yangjun on Unsplash
Asian Games host city Hangzhou is aiming to entice global tourists to the event through the second batch of ‘Asian Games Gift Packs’.
The upcoming Asian Games will take place September 23 through October 8.
These gift packs for international tourists are a part of a digital tourism campaign launched in June to inspire visitors to travel to China to visit the ‘City of Living Poetry’. The packs will be distributed through a series of sweepstakes.
Applications for the packs were made this week, with the winners of the first and second sweepstakes vying for 100,000 Asian Games tickets.
International visitors had to register through the Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, while domestic tourists could search ‘Asian Games’ on the Alipay platform. They then had to click into ‘One Pass’ in the Smart Hangzhou 2022 mini programme in the app.
Domestically, gift packs could also be accessed through the Fliggy app, Hangzhou Residents app and Discover Hangzhou mini programme.
Each gift pack includes a seven-day complementary Hangzhou subway pass, free tickets to 48 tourist attractions and a prepaid phone card worth 100 Chinese yuan (£11/€13/$14). Attractions include the Xixi National Wetland Park and Thousand Island Lake.
The ‘One Pass’ mini programme is also aiming to streamline access to tourist attractions, public transport and museum reservations through a unified QR code.
Together with the ‘One Pass’ in Smart Hangzhou 2022 mini programme, the ‘Asian Games Gift Packs’ are looking to provide an all-in-one digital service experience for dining, transportation, travelling, sightseeing, shopping and entertainment.
The 19th edition of the Asian Games was scheduled for September last year, but ongoing COVID-19 concerns in China saw the multi-sport event postponed in early 2022 and rescheduled for 2023.
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