ATG (Ambassador Theatre Group) and Preevue have expanded their ‘View from Seat’ service to all UK ATG venues.
Following the successful implementation of the seat preview feature at select shows, including Moulin Rouge! The Musical at London’s Piccadilly Theatre, Cabaret at the Kit Kat Club, and Harry Potter and the Cursed Child on Broadway, ATG will further roll out the feature across all of its UK venues.
ATG customers will now have the ability to preview the exact view from each seat at every venue during the booking process.
Preevue is a provider of laser scanning and 3D Digital Twins for the creative industries. The Digital Twins – 3D models of ATG’s venues – are used to power the View from Seat system. The company utilises LiDAR (Light Detection and Ranging) laser scan data of the venues to produce detailed 3D models.
“The partnership between Preevue and ATG to expand the ‘View from Seat’ service across all UK venues is not only a testament to our commitment to driving innovation in the theatre industry but a significant expansion of Preevue’s digital twin and production visualisation work,” said Preevue’s managing director Ryan Metcalfe.
“With our advanced digital twin technology, we’re taking data and tools that were previously only available to producers and sharing them with theatregoers. We’re taking audience engagement to new heights, allowing patrons to virtually step into their chosen seats before the night of the performance. The ability to preview the exact view from each seat empowers customers with choice, enriching the entire theatre-going experience. It’s a new era for theatre, blending the magic of tradition with cutting-edge technology, and we’re thrilled to be at the forefront of this transformation.”
ATG’s chief product and technology officer, Richard Zubrik, added: “As the UK’s leading theatrical ticketing platform, we’re committed to using technology to continually level-up the online ticketing experience. We’re thrilled to launch View from Seat nationally, in partnership with Preevue, to help more audience members make informed choices about the right seats for them.”