Food media platform Mob has named Dice as its exclusive ticketing partner as it seeks to grow its live events programme.
The multi-year partnership kicks off with the launch party for Mob’s new cookbook, Mob6, at London’s Two Tribes Brewery & Campfire Taproom later this month. The event will feature live cooking experiences from guest chefs as well as sets by some of London’s leading DJs via Foundation FM.
As part of the partnership, Dice will support Mob in expanding its live events offering with new parties, dining experiences, cooking classes and weekender events.
Oscar Thornton, head of experiences at Mob, said: “We’re hugely excited to be working with Dice as our exclusive ticketing partner.
“We’re on a mission at Mob to bring the best food and cultural experiences to the marketplace, delivering amazing moments for fans and seeking out exciting ways to reach new audiences. Dice shares our values and vision, allowing us to grow our platform and enhance the power of live entertainment.”
New wave of fans
Dice said the partnership will significantly grow its presence in the food events market and bring a new wave of fans to Mob as over 40% of its ticket sales come via discovery.
Lewis Wilde, head of music UK at Dice, said: “Mob has been crushing the food scene for years and I love how much our values at Dice are aligned with theirs. Dice is all about helping fans discover the best events and Mob has changed the game for how people cook and discover new recipes, music and places to eat out.
“We’re excited to break into the food scene with Mob and together create a new live experience for food that is fun, affordable and accessible for fans.”