The O2 in London has enhanced its accessibility awareness by becoming the first UK arena to be a fully fledged member of the Hidden Disabilities Sunflower.
Catering partner Levy UK + Ireland and security provider G4S have also become a member of the hidden disabilities scheme.
The Hidden Disabilities Sunflower was launched in 2016 to encourage inclusivity, acceptance and understanding for conditions or chronic illnesses that are not immediately obvious.
While The O2 has supported the scheme since 2020, the venue will continue to raise awareness through various initiatives and regular staff training.
“We’re so proud to be members of the Hidden Disabilities Sunflower, and to be the first UK arena to do so,” said Jay Bourley, head of guest experience at The O2. “Ensuring the accessibility of The O2 for our visitors, staff and artists is of paramount importance to us, and through our membership we will be able to provide those individuals with the support they need.
“Ultimately our visitors come here to be entertained, and we want that experience to be as seamless as possible from the minute they walk through the door – the Hidden Disabilities Sunflower is a key component in making that happen, and we look forward to working closely with the team there to ensure we continue evolving our staff training and on-site facilities so that we remain best in class, always.”
Visitors to The O2 that would like to show that they have a hidden disability are able to head to the venue’s guest services desk to collect a Sunflower lanyard or pin.
“The O2 is an iconic London venue, and we are delighted that visitors with non-visible disabilities will be able to pick up a Sunflower lanyard and be met with an offer of support, understanding and patience from staff,” said Paul White, chief executive of Hidden Disabilities Sunflower.
“The venue hosts world-acclaimed performers and entertainers, as well as being a shopping destination and visitor attraction. Sunflower wearers can continue to enjoy all that The O2 has to offer because the visitor experience has become more inclusive and Sunflower friendly.”