HSBC SVNS LAX ramps up fan experience offering

Featured Image: World Rugby

The newly reimagined HSBC SVNS championship from World Rugby has already captured the imagination of fans, but the next event in Los Angeles will have even more entertainment on offer with its ‘Friday Night Lights’ experience. 

Men’s and Women’s pool play will now begin on Friday March 1, with 12 pool stage matches beginning at 16:00 local time, underneath the Dignity Health Sports Park stadium lights.

The remainder of pool play, the quarter-finals and super session will still be played on Saturday and Sunday at the 27,000-capacity venue.

Current ticket-holders for the HSBC SVNS LAX have been offered early access to the exclusive Friday Night Lights pre-sale, while fans and groups that are already reserved for both days will be provided a free ticket to the Friday events. Single-day ticket-holders have been offered a $5 (£4/€5) plus fees upgrade to attend on Friday.

Friday Night Lights tickets will be general admission only and went on sale on Friday last week, with individual tickets available for as little as $25. All-new three-day passes have also been made available.

“Following the outstanding excitement produced by the opening two rounds of HSBC SVNS 2024 in Dubai and Cape Town we are pleased to extend the HSBC SVNS LAX event to include a special ‘Friday Nights Lights’ session on 1 March at Dignity Health Sports Park,” said World Rugby general manager for Sevens World Series, Sam Pinder.

“The Friday night session will see all 12 men’s and women’s teams in action, including both USA teams, meaning fans will get the first taste of world-class rugby sevens action from some of the best athletes in the world, with added entertainment and food and beverage, fans are in for a treat at a very affordable ticket price.”

In addition to the sporting action, a Beach Club will feature DJs, bars and food throughout the afternoon and into the evening. The Sun Stage will mix dancers, rap battles and live music sets in an intimate setting for fans, while the food markets will fuse together the best of local cuisines, art and music.

Last year, World Rugby rebranded the HSBC SVNS series to focus on festival-style events and immersive experiences for fans.