WWE and Fanatics Events to launch interactive fan experience for WrestleMania 40

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WWE and Fanatics Events, the live and special event division of Fanatics which launched last year, have announced details for a newly launched five-day interactive fan experience that will accompany this year’s WrestleMania. 

Taking place at Pennsylvania Convention Center in Philadelphia, WWE World will run between April 4-8, with ticket prices ranging from $30 (£24/€28) and $300. Tickets will go on sale on Thursday.

The fan experience is accompanying WrestleMania XL (40), which will take place across two nights on April 6 and 7 at Lincoln Financial Field, home of the NFL’s Philadelphia Eagles.

WWE World at WrestleMania will feature experiences including a central main stage with roundtable discussions from WWE figures, a WWE 2K24 gaming tournament, live podcasting recordings, memorabilia displays and autograph sales through Fanatics Live, as well as a WWE Superstore.

Additionally, the event will feature exclusive merchandise and meet-in-greets.

“Fanatics has a phenomenal ability to customise offerings for fans and we’re excited to partner with them on this first-of-its-kind experience for the WWE Universe at WrestleMania XL,” said Scott Zanghellini, WWE co-head of revenue strategy and development.

Fanatics has previously worked with WWE across e-commerce, licensed merchandise and memorabilia, as well as enhanced in-venue product offerings.

“Fanatics Events is thrilled to partner with WWE to host our debut event, WWE World at WrestleMania,” added Lance Fensterman, chief executive of Fanatics Events. “Through unique content, Superstar access and immersive experiences, we look forward to curating a captivating event for all fans who are in Philadelphia for WWE’s marquee event.”