The head of India’s biggest B2B ticket vendor, Kyazoonga, has outlined plans to expand its reach in major markets around the world.
Speaking to Forbes, chief executive and co-founder Neetu Bhatia said the Mumbai-based entertainment and sports ticketing company has the ambition and technical excellence needed to compete with global superpowers.
Kyazoonga is already active in its home country as well as Australia, Ireland, the UAE and US, and was the only operator from the Indian subcontinent to have qualified for the position of being the official ticketing partner of the 2016 Olympics in Rio.
The company’s proprietary technology and expanding list of vendor partners, as well as Bhatia’s Wall St experience, means Kyazoonga has the potential to go well beyond India.
“Kyazoonga continues to be at the forefront of solving for the layered needs of global large-scale events,” Bhatia told Forbes.
“We are expanding rapidly, partnering with more global events all the time.
“We want to keep expanding into new regions to provide people with a comprehensive events platform, to the extent that if there is a ticket to be sold anywhere in the world, it will be in our system and fans can both access and purchase it from us.”
Kyazoonga meets increasing technical demands
While Bhatia believes the next few years will see a number of major changes to the sector, she is convinced Kyazoonga is well prepared for the future.
She said: “The introduction of real-time social media engagement and feedback has necessitated that ticketing systems also be real-time and accurately predict the status of demand and supply. As events grow, so does their level of complexity.
“Large format events involve hundreds of concurrent sessions that need forward ticket sales, access control integration, seat assignments, recycling, exchanges, real-time reporting, rendering of stadium fill-up process, and so forth.
“Traffic conditions for large events reach peaks that demand scalability of server and cloud infrastructure, accelerated content delivery networks, and the ability to sustain peak demand for limited inventory residing on the database.”
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