TopTix has announced that ticket distributor Ingresso and three other technology companies have been certified as official integration partners of its Standing Room Only (SRO) platform.
Ingresso has created a real-time sales integration with SRO, allowing TopTix customers to sell their ticketing inventory, via Select your Seat, through Ingresso’s Global Distribution System with sales channels including Amazon Tickets, Disney Tickets, From the Box-Office and Lastminute.com.
Ingresso, which operates the TicketSwitch platform, said sales have “rocketed” since linking with SRO, which is an all-in-one web delivered software solution for ticket sales, marketing, and CRM.
Removing the need for manual allocations, TopTix said the Ingresso API interconnectivity “brings ease of rapid sales channel expansion to reach audiences that may have otherwise been inaccessible”. The other three operators to integrate with SRO are UK companies Catch and Stunn, and Dutch firm Zicht Online.
“Our technical development team found the TopTix UK team helpful throughout the API integration process—and the SRO system performed,” said Mel Dearle, sales director of Ingresso.
“Our first connection was to the English National Opera—and sales via our integrated distribution network rocketed by 650 per cent since connection. The venue controls the price, commissions and access and API ticketing offers truly dynamic pricing opportunities.
“We look forward to further TopTix venue connections and discussing the support and marketing reach we can offer to the box-office and right’s holders.”
The integration partners programme gives best-in-class web and application developers the ability to efficiently extend the capabilities of the SRO platform and provides TopTix clients with a referable list of proven service providers and solutions.
TopTix UK managing director Karl Vosper, who initiated the programme, added: “We carefully evaluate each partner and project to ensure that every integration is of the highest quality. We seek developers with proven experience in the ticketing and CRM industry who have a deep understanding of client needs and present forward-thinking solutions to our rapidly expanding portfolio of clients.
“Our ultimate goal is to give TopTix clients easy access to the most robust features possible to drive their business forward, backed by technology partners carefully selected and supported by TopTix.”