Queue-it is to complete its US launch after announcing plans to open a regional office in Minneapolis.

The virtual waiting room services provider, which is headquartered in Copenhagen, said the opening of the Minnesota hub in June will help it to support and prepare for the “next stage” of global growth.

In a blog update, Niels Henrik Sodemann, chief executive and co-founder, said: “It almost goes without saying that the US is an obvious step in Queue-it’s evolution and continued growth.

“We will start by bringing additional technical engagement, business development, and sales team members on board. We are excited to get to know the talent in the market, so if you are interested in joining our US organisation, check our careers page here: https://queue-it.com/careers/.”

“At this milestone for our company, we want to thank all our customers, partners, and employees for their collaboration and support. You are the key reason why we can take this next step in our growth journey. Our accomplishments together have contributed to the expansion of our business and advanced our vision: to be the global leader in virtual waiting rooms. We look forward to our continued success together.”

In announcing the Minneapolis news, Sodemann confirmed that the company’s headquarters would remain in Denmark. He also gave five key reasons why Queue-it has decided to launch in the US at this point.

  • Proven growth within our U.S. customer base: In the last few years we’ve seen accelerated growth in the U.S. relative to other global markets, and now roughly one-third of our business is coming from North America.
  • Maintaining our level of service by extending operating hours: We are dedicated to delivering top-notch customer service, and having resources in the U.S. will ensure we continue to deliver the quality of service that our customers have come to expect. By being in Minneapolis, we can serve all time zones of the U.S. with greater ease.
  • Getting closer to the obvious market opportunities: The size of the country and the amount of digital business being done by Americans make the U.S. a key market for any IT business and specifically those in our two key verticals of ticketing and retail. We also chose to locate in Minneapolis for several reasons, including its strong IT community and the presence of key leading U.S. retailers.
  • We’ve seen our friends do it: We have witnessed transplant success to Minneapolis for other Danish companies, such as, Siteimprove, Secunia, GN ReSound and Coloplast. They have managed to combine cultural values with the talent pool in Minneapolis to achieve an understanding of the U.S. market that has resulted in building a strong reputation with their customers there.
  • The right guy for the job: Our North America office will be led by our current Vice President of Marketing, Phil Hanson. Phil is an American who has been with Queue-it here in Denmark and understands our values, our brand of service, and how we deliver our service — by putting our customers as our #1 priority.