Partnership inspires local radio to tap into lucrative events market

vCreative has collaborated with ticketing and discovery platform Evvnt to introduce vTickets through a strategic reseller agreement. 

The provider of media workflow solutions helps to streamline complex processes for radio, television, network and digital media companies.

It is hoped that local radio stations will be able to tap into a thriving events industry, by enhancing ticketing and promotional opportunities via a suite of white-label ticketing, marketing and discovery services.

vTickets will run on Evvnt’s event marketing platform, equipping stations with the tools to create and promote events, simplify ticket sales, pre-sell merchandise, track performance, and reach wider audiences.

Key features include easily creating branded ticketed events, with Evvnt sharing consumer purchase data for insights into buy trends; utilising community events to build a full-service station website that promotes and sells tickets; capitalising on radio’s extensive local presence; and receiving assistance when building and launching the ticketing service.

Additionally, the reseller aspect of the partnership empowers vCreative to offer Evvnt’s event marketing platform as part of its portfolio of solutions.

“The decision to partner with Evvnt to bring vTickets to our broadcast clients was an easy one because it aligns with our commitment to delivering innovative solutions that they can capitalise on,” said Mary DelGrande, chief executive of vCreative.

“Powered by the Evvnt platform, radio stations can effortlessly monetise ticketing and elevate their event marketing strategy for endless revenue potential, all while boosting audience engagement and driving valuable experiences for local communities.”

Richard Green, CEO and founder of Evvnt, added: “Radio is in homes, vehicles, and workplaces, making it the ideal channel for listeners to easily access locally ticketed events created by local venues.

“vCreative’s reputation and client base are unparalleled in the radio community which creates the perfect partnership to extend our events commerce platform to the broadcasting industry.”