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In-app ticketing first for UK theme park

Paultons Park in Hampshire has become the first UK theme park to offer in-app ticketing thanks to a tie-up with mobile visitor application creator Attractions.io.

Paultons Park visitors will now be able to order tickets and store them inside a digital wallet with the app. Previously they were only able to order and download tickets online.

Mobile users will be able to retrieve their tickets via the app by entering their booking details.

“In-app ticketing has been part of our digital guest journey vision for a number of years now, so we’re delighted to have made it a reality,” Paultons Park’s head of marketing, Rob Griffiths, said.

“It’s something that makes visiting Paultons even easier for our guests, and the initial uptake has demonstrated just how highly our customers value the convenience of a fully digital ticketing experience.”

Attractions.io recently rolled out its mobile app platform to six Legoland sites worldwide, and in June the provider completed its first Italian deployment at Gardaland.

Attractions.io chief executive Mark Locker added: “We know that the experience guests want, and increasingly expect, doesn’t involve waiting in line for 20 minutes to collect a piece of paper so that you can enter an attraction.

“Not only that, but with the rise of mobile computing, fewer guests are able to print tickets at home. By bringing tickets into a branded park app, we can give guests the best possible digital ticketing experience while providing operators with sophisticated ways to engage with their guests and drive incremental revenue.”

Paultons Park currently hosts more than 70 attractions.

Image credit: Paultons Park – Magma