Broadway smash Wicked has seen a 20-per-cent spike in average ticket prices after partnering with artificial intelligence (AI) platform Broadw.ai.
Broadw.ai, which was launched earlier this year, has already partnered with a number of major shows and has answered over 90,000 requests – including ticket sales via an integration with Ticketmaster – on Wicked’s Facebook page and website since a soft launch in January.
The Broadw.ai platform, created in partnership with Satisfi Labs, aims to deliver a seamless customer purchasing journey answering complex questions around food recommendations, parking and shopping. Through its integrated Ticketmaster ticketing partnership directly built in the assistant, customers can purchase their ticket in Broadw.ai’s chat flow in a conversational setting.
Broadw.ai said that since the launch, Wicked has seen an increase in ROI of 700 per cent with the average ticket price selling for 20 per cent higher compared to their weekly average.
“We are beyond thrilled to be working with Wicked,” said Micah Hollingworth, co-founder and chief executive of Broadw.ai.
“In today’s fast-paced world, it is essential shows interact with audiences before, during and after the performance. The response from Wicked theatregoers interacting with our assistant, across multiple channels is truly demonstrating how technology is modernising engagement.
“Guests are receiving personalised answers and pursuing the recommendations from point of purchase to post-show needs.”
The Broadw.ai platform has already been successfully implemented in a number of top Broadway shows including Anastasia, Come From Away and King Kong.
Its developers say that unlike other conversational intelligence tools, responses from Broadw.ai’s platform are completely autonomous based on data feeds including Broadway knowledge and customer interactions.
“We are excited to leverage Broadw.ai to bring a new experience to Wicked fans,” said Don White, chief executive and co-founder of Satisfi Labs.
“We are making commerce conversational, creating a seamless ticketing option for guests. The integration of AI is not only for Broadway shows, but can create meaningful interactions with guests at any live event.”