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Tech Stack: Virtual Reality, entering the Metaverse and more…

Our weekly tech round-up from the world of ticketing and associated industries… 

Virtual Reality 

AmazeVR, a virtual reality concert platform, and artist Megan Thee Stallion, have revealed Enter Thee Hottievers, a virtual tour that will take place across 10 cities around the US between April and July this year.

After fans have bought tickets, they can head to their local cinema where they will be presented with ‘Hottie Mounted Displays’ – VR headsets. Not only will attendees be transported to a live concert, but can also hang out in the VR Hottieverse lobby beforehand.

AmazeVR has worked with venues to bring virtual reality to fans while also making sure that attendees will be safe. Headsets and locations will also be sanitised before each virtual experience.

Weddings and Ticketing 

The Knot, a digital wedding planning and registry platform, has announced that The Knot Registry Store will now also offer over 120 sports events tickets.

Tickets will cover major US sports including the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Women’s National Basketball Association (WNBA).

The Knot Registry Store has also added international experiences for engaged couples, on top of sporting tickets. The new options will be supplied by partner Spur Experiences.


English Championship club Birmingham City has partnered with esports company, Ultimo GG, announcing plans to enter the metaverse.

In December, work began on scanning and mapping a digital recreation of Birmingham’s St. Andrew’s Stadium. Once completed, Birmingham’s metaverse concept will offer commercial opportunities for the club, engagement and entertainment opportunities for fans, and fundraising opportunities for its community and charity causes.

Other plans include a digital museum and a partner showcase. Further initiatives would also include virtual events like Q&As with club legends, digital gigs for local bands and VR replays of classic matches.

There will also be a games arcade for fans, virtual tours and coding camps for local students.

The metaverse would also include non-fungible tokens (NFTs) and club tokens, a virtual club store, ticketing and memberships as well as community and educational resources.

Read the full story on our sister site: TheStadiumBusiness.com.

NFT Festival 

Upcoming NFT-gated music festival and arts showcase Afterparty, which will be held in Las Vegas, has announced its line-up for the inaugural event.

Headliners The Kid LAROI and The Chainsmokers have already been announced, and will now be joined by artists such as Gryffin, Lany, Sofi Tukker, Bob Moses, Tokimonsta and Elohim.

Afterparty is a festival that can be entered via its ‘Utopian’ NFT collectibles which double as a digital art piece and a key to access the two-day event.


The NBA’s Utah Jazz has partnered with US cryptocurrency exchange and fintech company, CoinZoom.

CoinZoom will be the official cryptocurrency platform and NFT marketplace for the Utah Jazz, with the club listing all of its NFTs on the marketplace.

Jazz fans will be able to scan a QR code at their Vivint Arena seats and find the latest Jazz NFT drops with their CoinZoom app. Fans will also be able to pay for the NFT using cryptocurrency.

Background image: Ales Nesetril on Unsplash