The National Basketball Association (NBA)’s Cleveland Cavaliers recently launched its Cavs United Gold Pass, which will offer holders unique and unprecedented experiences.
As a founding Cavs United Gold Pass holder, fans will have access to Cavs gear, in-arena experiences, member-only premium enter-to-win opportunities, as well as discounts throughout the 2022-23 season.
On top of securing discounts for the current season, being a Cavs United Gold Pass holder also means that fans have first access to purchase further Gold benefits the season after.
New perks will be added each month and only Gold Pass holders will be able to claim them.
The pass is available through non-fungible token (NFT) marketplace, Sweet, and will cost fans $299 (£245/€276).
Betsy Proctor, executive vice-president of global partnerships at Sweet, said in a post on LinkedIn: “This is the true meaning of Web3.
“It’s really fun to watch real fans do the math, watch the gears turn, and the lightbulbs go off. I am so excited about this space and so proud of our entire team for all the extra work that went into taking all the complexities, and making it super easy for real people to get why this is about the people.”
At the time of writing, 121 passes have been sold and there are 24 days left to purchase the digital collectible.