Humbl selected as partner for Motherland Samoa 2023 festival

Web3 platform Humbl has been selected as the official digital wallet and ticketing technology provider for the Motherland Samoa 2023 festival, which is set to be held in the Samoan capital of Apia in June. 

The festival will feature a lineup of Pacific Island artists including Fiji, J Boog, HP Boyz and more. The event is taking place to honour the country’s independence day.

Motherland Samoa is presented by PacifiCast, a cultural agency that supports Pacific Islander talent in sports, music and the arts. The event has been put together by New Zealand director Tana Tupai.

Minister of Tourism Toeolesulusulu Cedric Schuster said: “We are excited to work with PacifiCast to bring such an innovative festival to Samoa. The opportunity to bring our talented artists back during such an iconic time in our history of independence will be remembered for the ages.

“Samoa is changing and so are our needs. This festival rallies our community and encourages our diaspora to travel and connect back to their cultural Motherland.”

General admission tickets will be issued inside the Humbl Wallet, and attendees will also receive a special proof of attendance NFT (non-fungible token) ticket.

Humbl chief executive Brian Foote said: “We deeply value the relationships we have built in the Oceania region and look forward to serving the Motherland Samoa 2023 Festival and its attendees both locally, and from around the world, through the Humbl technology platform for this historic event.”