Tech Stack: Facial recognition, ads & more

Our weekly tech round-up from the world of ticketing and associated industries…

Kabaddi team’s ‘face ticket’

Pro Kabaddi League (PKL) team Jaipur Pink Panthers has introduced a next-generation ticketing system which allows fans to gain entry to the stadium via face recognition.

The partnership with Indian company Prisma AI aims to speed up and simplify entry into the Sawai Mansingh Stadium. It also adds a layer of AI-powered security enhancements for the fans and the organisers.

The technology was introduced last week with fans told in advance they could turn their face into gameday ticket.

Abhishek Bachchan, the owner of the Jaipur Pink Panthers, said: “Our collaboration with Prisma AI marks a groundbreaking phase in sports technology. This partnership reflects Jaipur Pink Panthers’ dedication to adopting technological advancements for the betterment of our devoted fan base.”

Accesso’s ad addition

Accesso Technology Group has entered into a strategic agreement with AdsPostX, an advertising technology company that aims to deliver impactful engagement moments that enhance a customer’s shopping journey.

The collaboration is designed to empower Accesso clients to unlock new revenue streams and deepen guest engagement through personalised, post-purchase offers distributed directly within their existing ticketing platforms.

AdsPostX’s platform provides relevant offers to guests right after they’ve made purchases, a key moment to engage customers. This “post-purchase magic” creates a unique opportunity to surprise guests with perks, discounts and exclusive deals from trusted brands.

Through this new partnership, Accesso clients using the Passport eCommerce ticketing system or the ShoWare live event ticketing platform can maximise both yield and engagement across their guests’ digital purchase journeys via one integration.

“We’re thrilled to partner with AdsPostX and bring their innovative technology to our industry-leading ticketing solutions,” said Steve Brown, CEO of Accesso. “This partnership opens up a world of possibilities for our clients, allowing them to seamlessly integrate targeted offers into their guest journeys, driving incremental revenue while enhancing the overall experience.”

University of Colorado expands with Learfield

University of Colorado sports, the CU Athletics Department and Learfield have agreed to an extension of their partnership.

The new agreement grants Colorado access to fully integrated solutions in key areas such as NIL, digital marketing strategies, original content development and enhanced fan engagement platforms, all powered by Learfield’s fan data infrastructure.

This expansive renewal includes long-term extensions across Learfield’s businesses, including its flagship multimedia rights division, licensed merchandise agency CLC; digital ticket and marketing platform provider Paciolan, and ticketing and seat-backs seller Amplify. The agreement also includes a new agreement with SideArm Sports, the college sports digital solutions provider.

“Learfield has been a trusted partner of the Colorado Buffalos for many years, and we are thrilled to extend our relationship with them,” said Colorado Athletic director Rick George. “Our Buffalo Sports Properties team is integral in providing new resources and opportunities to all of our sports, which enables us to provide a world class experience for our student-athletes as we strive to compete for and win championships.”