Tech Stack: LW Theatres, Ticketbud and more…

Featured Image: LW Theatres

Our weekly tech round-up from the world of ticketing and associated industries…

LW Theatres and Preevue join forces

LW Theatres has entered into a partnership with Preevue to integrate the “view from seat” technology across its venues in a bid to improve the customer booking experience through enhanced transparency and accuracy.

The collaboration uses Preevue’s library of venue 3D laser scans of the view from their selected seats during the booking process.

The feature can now be used during the booking process for shows at LW Theatres’ venues, such as Disney’s Frozen, Back To The Future: The Musical, Hello, Dolly!, and Standing at the Sky’s Edge.

“We’re delighted to have partnered with Preevue,” said director of ticketing and data at LW Theatres Martin Crosier.

“Their advanced ‘view from seat’ technology will elevate the booking experience for audiences across our six West End venues. Following the recent rollout of our new ticketing system powered by Line-Up, this is another important milestone as we continue to innovate to prioritise our audiences’ needs at every stage of the booking journey.”

Media organisations turn to Ticketbud

Boston public media producer GBH has partnered with Ticketbud to enhance its hosting of online events.

Ticketbud’s Zoom integration is said to provide seamless ticketing for webinars, online meetings, workshops, and conferences.

“Ticketbud has simplified and elevated our event management, integrating well with our other systems,” said director of events and engagement at GBH Abby Blake.

“It offers us the flexibility to effortlessly transition between virtual, hybrid, and in-person events. Most importantly, it is user friendly, both for our event managers and for our guests.”

New music trade body launched

The Web3 Music Association, a new music industry trade body facilitating industry-wide research and development, has announced its official launch.

It brings together figures from the music, finance and technology sectors to collaborate and use technologies such as AI, blockchain and mixed reality.

“Our goal is to cultivate a fertile ground for discussion, comprehension, and practical application of advanced technologies,” said Web3 President Sergio Mottola.

“We aim to ensure the music industry is not only a participant in the digital age but a driving force behind it. Our goal is to elevate the worries around the current impact advanced technologies – such as AI – are having on the industry.”

5G introduced for Stockholm concerts

Tele2 and Ericsson have upgraded the mobile connectivity at the Friends Arena in Stockholm to ensure 5G is available to mobile users at the venue.

“Upgrading the arena with 5G enhances the fan experience and allows for new features of sharing and co-creating live entertainment that merge the physical and digital world, yet to be fully explored,” said Ericsson head of customer unit Northern and Central Europe Nora Wahby.

“The high-speed, low-latency capacity can support the full entertainment infrastructure such as cost-effective TV broadcasts and live streaming, instant control of sound and lighting, in addition to enhancing the live fan experience.”