Stagelink expands into US

Stagelink, the German event promotion start-up, has expanded into the US market following the completion of a funding round.

Berlin-headquartered Stagelink, which helps organisers to plan “risk-free” tours and events based on fan demand, has opened its first US office in Santa Monica, California. It said the move to the US is an “important step towards [its] international growth”.

The launch in the US comes about after Stagelink was able to finalise seed extension, securing a seven-digit total investment, after closing an initial seed round in July 2016.

“Coming to the US is an important step for Stagelink’s growth. Our analytics and promotion technology is able to predict ticket sales with an accuracy of 90 percent,” said Nikolas Schriefer, Stagelink chief executive. “Thus, Stagelink offers content creators a risk-free opportunity to organize unforgettable live events for their fans and generates additional revenue through ticket and merchandise sales.”

Stagelink uses platforms such as YouTube and Facebook to help measure and drive interest in events. The company claims there are 10 million YouTube users that reach about 1 billion subscribers every month, and believes these creators can “leverage a live potential of up to $50bn (€47bn/£41bn)” with Stagelink’s help.

“Based on real-time data, artists decide on cities and venues to perform in,” said a Stagelink spokesperson. “As soon as shows are scheduled, Stagelink engages fans with targeted online promotion campaigns and turns them into ticket and merchandise buyers. Stagelink covers all analytics and online promotion at no charge. Artists or promoters pay a purely success-based fee depending on ticket sales without any hidden or additional costs.”