Miami Heat target mobile ticketing revamp as part of digital overhaul

Miami Heat, the NBA basketball franchise, has employed BeyondCurious and to revamp its mobile ticketing platform.

Digital accelerator BeyondCurious and, the platform developer, will redesign the team’s mobile app, with a focus on ticketing and content, in the first stage of a digital overhaul.

Miami Heat said the newly-built mobile app will “deliver a more user-friendly, personalised experience pre-game, in-game and post-game, as well as, all year-round”.

It said the more comprehensive use of mobile will include a personalised, paperless, cashless arena experience spanning fan access, in-arena content and post-game usage to encourage long-term customer loyalty with a focus on the Heat ethos of “convenience and care”.

“I’m excited to form this partnership with and BeyondCurious,” said Matthew Jafarian, Miami Heat vice-president of mobile strategy and innovation. “The Miami Heat are leaders in mobile innovation, and BeyondCurious’ proven methodology for accelerating innovation will take our mobile fan engagement to a higher level.’s platform, meanwhile, will allow us to future-proof our investment and prepare for tomorrow’s technology requirements.”

Miami Heat said BeyondCurious and will “bring the new fan journey to life by applying their expertise and experience in omnichannel strategy and customer loyalty programs and by leveraging’s award-winning platform”.

BeyondCurious will use CatalystGo, its proprietary offering that accelerates digital product development, to advance new fan loyalty ideas. CatalystGo employs integrated teams of researchers, strategists, designers and technologists to incubate ideas and build products.

Neha Sampat, chief executive of, said: “We are proud to contribute the technology foundation for this solution and provide the Miami Heat with a proven and extensible digital fan experience platform.

“With, sports franchises and venues can transcend the physical and digital boundaries to engage fans in unprecedented and highly innovative ways.”