StubHub launches new price setting tool

StubHub has unveiled a series of new tools for North American users, including a new price setting recommendation tool dubbed ‘pricing assistant’.

The new pricing assistant tool informs sellers how to set pricing based on the best chance of making a sale, with the capability to easily adjust list prices and respond to the market dynamics with a few clicks.

Stubhub said that the pricing tool uses algorithms based on data accrued over the last 15 years, merging seat and section pricing data, recent transactions for listings of similar value and event type, plus current market activity.

StubHub price setting

“Our new seller tools are part of StubHub’s strategic journey to develop the simplest and most intuitive ticket listing and successful selling process for our customers,” said StubHub general manager of North America Perkins Miller.

“Pricing assistant and the tools supported within it are part of StubHub’s mission to innovate with technology to ultimately enable fans to connect with others and the live events they love.”

Accompanying the new price recommendation tool are email alerts to help sellers quickly respond to the market and adjust pricing to increase their chance of selling tickets. Stubhub said push notifications will also soon be available.

Other developments include a new seller landing page, now live with how-to-list-your-tickets instructional videos, as well as updated map and market activity pages within the sell flow process, providing sellers a thorough view of ticket pricing and market value to better inform the entire listing process.

Image: StubHub

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