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Tech Stack: Cryptocurrency, data-driven sales and more… 

Our weekly tech round-up from the world of ticketing and associated industries…

Cryptocurrency and ticketing 

Profitable Developments Inc has formed CryptoConcerts Inc, a crypto-optimised event solution for ticketing, NFT (non-fungible tokens) integrations and more for in-person and virtual events in the metaverse.

CryptoConcerts is expected to launch in late 2022 with a ticketing platform that will accept crypto and traditional payments. The company will also provide services for NFTs linked to tickets and events, streaming and distribution support for metaverse events.

Further plans include CryptoConcert’s own token called CC Coin and a Decentralised Autonomous Organisation (DAO) to incentivise ticket buyers to engage with the new coin.

Driving ticket sales 

Texas Renaissance Festival partnered with digital advertising company StackRabbit to drive ticket sales for the event.

StackRabbit managed the campaign using AdTheorent Direct Access, a self-service method of executing digital media campaigns on AdTheorent’s media buying platform. The target audience was adults aged between 25 and 49 and parents with children at home.

StackRabbit utilised predictive models to reach target consumers with the highest possibility of purchasing a ticket, as well as using contextual keyword targeting to provide data for AdTheorent predictive models. Contextual and privacy-friendly signals available on AdTheorent’s platform also enabled cross-device targeting.

La Liga

Spanish club RCD Espanyol has partnered with Crypto Snack, to become the first La Liga club to accept cryptocurrency as a payment from next season.

Espanyol fans will be able to purchase tickets, merchandise and food and beverages with cryptocurrencies such as SNACK, Bitcoin, Ethereum and other well-known crypto tokens.

Crypto Snack has headquarters in Barcelona and is listed on several major crypto changes, as well as the largest coin processor on the market, CoinsPaid.

You can read the full story on our sister site: TheStadiumBusiness.com.

Digital Lottery 

A digital lottery has opened for the new production of Mary Poppins at the Sydney Lyric Theatre, with performances beginning from May 15.

The lottery is powered through the TodayTix app, with a limited number of A$45 (£25/€30/$32) tickets available to purchase for every performance of Mary Poppins.

The first digital lottery opened Friday May 6 and will close tomorrow (Thursday). The tickets are drawn weekly, and subsequent digital lotteries will begin every Friday and close the following Thursday for the upcoming week’s performances.

Background image: Ales Nesetril on Unsplash