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Tech Stack: Shift4, events in the Metaverse and more…

Our weekly tech round-up from the world of ticketing and associated industries…

Payment processing

The National Football League (NFL)’s Arizona Cardinals has announced integrated payments and commerce technology provider, Shift4, as its payment processing partner. 

Shift4 will process payments for all Cardinals ticketing transactions at State Farm Stadium, including the Super Bowl LVII in February next year, through an integration with ticketing platform, SeatGeek. 

“We are excited to partner with the Arizona Cardinals to provide their fans with a better commerce experience,” said Anthony Perez, Shift4’s head of enterprise. “It’s always our goal to reduce cost and complexity for venue operators while delivering an enhanced experience for fans.”

NFT Ticketing 

European music festival Exit Festival has partnered with New Jersey-based startup NFT-Tix to power the festival’s ticketing system. 

It means the festival will be moving away from working with traditional ticketing providers, and will use a secure blockchain-based system from NFT-Tix, which was founded in May this year.

The festival is set to take place from July 7-10 in Novi Sad, Serbia. 

Events in the Metaverse

Metaverse event company RLTY has announced it has raised over $4m (£3.3m/€3.8m) in funding for its new event-building tools. With the new funding, the company will offer solutions to brands that would like to stage events within the Metaverse. 

RLTY offers virtual events setups for concerts, festivals, art fairs and other gatherings, both independent and as digital mirrors to real-life events. The company offers virtual spaces and venues, solutions for NFTs (non-fungible tokens) and monetisation, and a dashboard for tracking events and analysing data. 

Live Events Feed

Music streaming service Spotify has introduced a new Live Events Feed, which will replace its Concert Hub feature. 

The new feed will enable fans to discover live events near them and will be personalised to their tastes and preferences. The listings have been sourced from Spotify’s ticketing partners, including Ticketmaster, AXS, Dice, Eventbrite, See Tickets and more. 

You can read the full story here: TheTicketingBusiness.com. 

Background image: Ales Nesetril on Unsplash