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Technology

Calvin Harris to present immersive, virtual TikTok concert

Featured image credit: Carlos Delgado/ CC BY-SA 3.0/ Edited for size

Calvin Harris (pictured) is set to perform an immersive, virtual concert for dance fans through video-sharing platform TikTok.

The award-winning DJ and producer will present The Calvin Harris Experience in partnership with virtual entertainment company Wave. Premiering on January 13, the concert will take fans on a musical journey through Harris’ virtual universe, with audio reactive visuals in a nature-inspired backdrop.

Performing as a virtual avatar, the Scottish DJ’s chart-topping hits will entertain dance fans globally, with the TikTok Live set to be broadcast from Harris’ TikTok account.

Harris said: “I’m so excited to kick off such an innovative music series and can’t wait for fans to experience my first ever virtual concert.”

TikTok and Wave previously produced the app’s first ever cross-reality experience back in 2020 with The Weeknd Experience.

Paul Hourican, global head of music operations at TikTok, said: “It’s an honour to host Calvin Harris’ first ever virtual concert, which will push the boundaries of what is possible for artists going LIVE on TikTok. Calvin is a globally acclaimed DJ and performer, responsible for some of the biggest electronic hits and headlining massive international festivals.

“We’ve loved working with Calvin and the whole team, as well as Wave to create this experience, which is going to be a special moment for the global TikTok community.”

Adam Arrigo, chief executive of Wave, added: “We are excited to work with a forward-thinking artist like Calvin Harris to bring his fans a one-of-a-kind virtual concert experience. We are also thrilled to be partnering with TikTok again to showcase what the future of virtual entertainment experiences can be.”

Following the premiere, The Calvin Harris Experience will be rebroadcast on TikTok on January 17.