Tech Stack: Minnesota Wild, Ultra Abu Dhabi and more…

Abu Dhabi

Featured image credit: Kevin JD on Unsplash

Our weekly tech round-up from the world of ticketing and associated industries…

NHL’s Wild revamps corporate tix

NHL team Minnesota Wild is looking to revamp its corporate ticketing programme through a partnership with TicketManager.

The team said all corporate partners and businesses with suites, premium seats and season tickets at Xcel Energy Center will have access to TicketManager’s technology for managing their ticket inventory.

The Wild’s business customers can use TicketManager to centralise ticket distribution, approval and delivery, as well as access reports on ticket usage, including who scanned tickets at the gate. Those businesses can use TicketManager for all live events in the Twin Cities area, including baseball, football, basketball, hockey and college sports at no cost.

In addition, team partners will be able to responsibly recapture the value of any unused tickets by using TicketManager to sell unused tickets through the team’s ticketing partner, Ticketmaster.

“We’re very excited to welcome TicketManager as a new partner,” said Carin Anderson, senior vice-president of corporate partnerships and retail management for the Wild. “Providing our customers and partners with TicketManager’s unmatched suite of technology and services will help them get the absolute most from their tickets and suites.”

Pistons’ chatbot deal

GameOn Technology, a conversational chat platform, has partnered with the NBA’s Detroit Pistons to improve fan experience across the franchise’s website and app.

The partnership has a primary focus on game logistics, ticketing and fans’ experience at the Little Caesars Arena. Fans will be able to make ticketing enquiries, ask questions on merchandise purchases and more.

Read the full story here.

Abu Dhabi EDM fest hits the blockchain

BNB Chain, the global smart contract blockchain, and Fellaz, a Web3 entertainment ecosystem, have announced the launch of a blockchain-based ticketing solution for Ultra Abu Dhabi 2023, the EDM music festival, set to take place on March 4 and 5.

The ticketing solution powered by BNB Chain will verify the authenticity of tickets, ensuring legitimacy. The collaboration will allow for a more seamless and secure ticketing experience for Ultra Abu Dhabi fans using NFT ticketing while providing a new blueprint for Web3 fan engagement specialising in the music industry.

Dudley Chou, managing partner of Ultra Abu Dhabi organiser UC Global, said: “We are thrilled to partner with Fellaz on this ground-breaking initiative. The use of NFTs for event ticketing is a growing trend in the entertainment industry, and our partnership with Fellaz and BNB Chain is a major step forward in bringing this technology to the mainstream. With its seamless integration and unmatched security, Fellaz’s NFT ticketing solution will provide a new level of convenience and engagement for fans and event organisers alike.”

Sturgis bike fest motors with Tixr

The Legendary Buffalo Chip Campground has signed a long-term ticketing deal with Tixr to sell reservations and passes for the annual Sturgis Motorcycle Rally and music festival which attracts around 500,000 attendees.

The agreement translates to a major upgrade in technology for the massive 800-acre campground complex in South Dakota and streamlines the online purchasing process for the two-week rally and music festival, which takes place each August. The Tixr platform also allows customers the option to purchase credentials for the rally through an automated layaway solution with interest-free payments. There is also a new loyalty rewards program for those consumers influencing friends to purchase campground passes.

Read the full story here.