Tech Stack: Ticketmaster, Soundclub and more

Our weekly tech round-up from the world of ticketing and associated industries…

Ticketmaster’s UX reviewed

UX expert Built For Mars has accused Ticketmaster of punishing cautious consumers at the checkout, unnecessary data collection and creating a core product ripe with errors.

In a case study focussed on the ticketing giant, Built For Mars assessed Ticketmaster’s UX offering and noted a number of failures it believes are hidden by the business’ success.

Built For Mars suggested Ticketmaster can simply get away with poor UX design such as tapping miniscule seats on a venue plan to reserve them because visitors are often desperate to secure tickets and will accept an unsatisfactory service.

It said that Ticketmaster’s multiple requests for data as soon as a customer arrives “feels like an under-utilised UX hack”. It added that the better experience is to ask for permission in context of a clear benefit, with one suggestion being notifications should tickets become available again.

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Fan-generated content to drive tix sales

Promoshare has launched its new digital marketing platform designed to boost ticket sales and other metrics through organic fan-generated content.

It said its platform enables fan-driven marketing campaigns tailor-made for sports franchises, artists, and event producers who want to tap the influential power of hyper-local fans to create organic content that drives engagement, community and revenue.

Having begun its pilot stage a year ago, Promoshare said it is now working with Boston Red Sox, Houston Astros, Nascar, Warner Music and Live Nation.

“Promoshare is turning complex, highly manual and time-draining fan creator programs into easy-to-deploy, effective and measurable campaigns,” said founder Ernesto Pedroza. “Our platform incentivises fan-generated content, helping sports teams sell more tickets and create more engagement and community among their fanbase.”

Festival discovery app

Soundclub has launched its new mobile app focussed on festival discovery.

The app enables users to filter and view comprehensive festival information, such as line-ups, dates, and locations, and access all ticket options and prices for events in one place. Soundclub, which has 150,000 monthly active users, said it will soon also launch music venues on the platform.

A spokesperson said: “Soundclub recognised that live music experiences are rooted in community, encouraging fans to read reviews, add their own, and use the platform to connect with friends or the wider community. In a breakthrough move, fans can sync their Spotify accounts and instantly track their favourite artists’ upcoming events.”

Foo Fighters showcase tour

Foo Fighters showcased their new tour and unveiled their new drummer in a livestreamed show on Veeps.

“Foo Fighters: Preparing Music for Concerts” featured performances of songs from their new album and exclusive behind the scenes footage from their 606 studios.” The show aired exclusively on the Veeps platform on May 21, with on-demand repeat viewing enabled through May 24.

Joel Madden, chief executive and founder at Veeps, said: “Shows like this don’t happen every day. To take this moment to gather fans worldwide, to give people an opportunity to share in the experience no matter where they are, is a gift. Having a place to make these moments accessible is why we built Veeps and we’re honored to be trusted with delivering this incredible show for Foo Fighters and all of their fans.”