The Dutch Formula 1 Grand Prix this weekend is set to offer all attendees at Circuit Zandvoort a digital collectible.
Everyone attending the grand prix can claim a collectible directly in the Dutch GP app over the course of the race weekend. The collectible will update with unique coordinates reprinting part of the Zandvoort racetrack with a ‘Trackside Treasure’ design.
Additionally, 75 lucky fans will receive a unique 1/1 collectible celebrating the 75th year of the track.
Fans can log into the Dutch GP to access a custodial wallet provided behind the scenes via GET Protocol. This means that the crowd can access Web3 and NFT collectibles, but with the user experience of native Web2 mobile apps.
By automatically generating collectibles through GET Protocol’s Digital Twin and connecting these with CM.com’s digital tickets, each race fan can access, share and interact with their collectibles directly from the Dutch GP app.
“The launch of our digital collectibles is part of our overall approach in tapping into the new world of fan experiences,” said Teun Verheij, head of marketing for the Dutch GP. “We love to interact with our fans and with these collectibles we are giving them something extra as a reminder of a fantastic race festival experience.”
Maarten Bloemers, chief executive of GET Protocol, added: “We are thrilled to facilitate this activation that shows the power of accessible Web3 innovation for mainstream fans.
“We believe new tech should be frictionless & add sustainable value, which this integration of our blockchain tooling into the heart of the Dutch GP app showcases. Providing every race fan with a Web3 wallet and a collectible with zero complexity is an achievement I’m proud of and sets a new benchmark for the industry.”
The race weekend begins tomorrow (Friday) with two practice sessions, a third practice session and qualifying on Saturday, and the race on Sunday.