Tech Stack: Subscription service targets younger generation

Photo by Aleksandr Popov on Unsplash

Our weekly tech round-up from the world of ticketing and associated industries…

Subscription-based marketplace launched for younger fans

SeasonShare has announced its new LivePass subscription-based marketplace designed to connect fans to unsold inventory.

All LivePass customers pay a monthly subscription fee in exchange for points that can be put towards tickets for professional and collegiate sporting events, concerts, comedy shows, and other live events across the country. Points roll over month to month and LivePass said fans can save up to 70% on published ticket prices.

The California-headquartered group’s LivePass platform will launch in Atlanta and Oregon in early February. Additional markets will come online soon after.

SeasonShare said LivePass is designed to cater to the preferences of the younger generation.

“LivePass has the potential to revolutionise the live events industry,” said Aaron Holland, SeasonShare’s chief executive. “Today’s fans desire ticketing options that offer affordability, flexibility, and a digital-first experience. LivePass allows venues to align with these evolving consumers without degrading the value of their other ticket offerings.”

Real-time marketing boost for organisers

Intix has introduced real-time marketing to help boost revenue at events.

Event managers can now market directly to all present event attendees via push notifications and SMS. The feature enables organisers to sell out merchandise and up-sell F&B and sponsorship packages.

Alex Grant, Intix’s chief executive, said: “Real-time marketing gives events an edge as it is easy to manage, can help generate considerably more revenue and is very attractive to sponsors.

“So long as everyone purchases tickets online, or at the gate via our smartphone tap-to-pay app, or has a digital membership (for sporting events), you can communicate to everyone who scanned in via push notifications and/or SMS.”

IMAX to debut new tools through tix deal extension

IMAX and Fandango have pledged faster mobile ticketing and higher film title sorting functionality after announcing a new multi-year partnership.

Under the agreement, Fandango and IMAX will collaborate on ticketing products and features across IMAX and Fandango platforms.

The groups said the new agreement is designed to provide users with faster mobile ticketing, higher film title sorting functionality, reserved seating, social ticketing, mobile payment technologies, and new tools that provide ticket buyers with one-of-a-kind ticket purchasing experiences.

Mark Welton, Global President of IMAX Theatres, said: “Moviegoers nationwide continue to show a growing preference for IMAX, with the company delivering its best year ever at the Domestic box office in 2023.

“Through this partnership with Fandango, we will continue to explore new, innovative ways for our fans to access IMAX and ensure that IMAX is the most premium, advanced way to experience cinema from the time you buy your ticket.”

New app links touring artists with service providers

A new app has been launched with the aim of helping artists find providers and services for their tours.

Toury App can link artists up with everything from van rentals to merch printing or sound engineers. The Toury project is led by Guillaume Brevers, the founder of booking agency Hometown Talent.

The business model is a monthly or yearly subscription fee for service providers. This ranges from €20 a month or for a ‘Basic’ tier and €25 for a ‘Premium’ tier with more promotion and data.