Tech Stack: Email marketing and more

Featured Image: Evvnt

Our weekly tech round-up from the world of ticketing and associated industries…

Evvnt and Letterhead join forces

Ticketing company Evvnt has entered into a new partnership with Letterhead, a newsletter creation and monetisation software.

The collaboration aims to empower Evvnt’s ticketing partners and venues by introducing automated email products designed to improve event exposure, boost ticket revenue, and enhance engagement.

Evvnt’s customers will gain access to Letterhead’s technology which is claimed to achieve open and click rates 50% higher than industry averages.

“We’re excited to join forces with Letterhead to innovate email newsletter creation in the events industry,” said Evvnt chief executive Richard Green.

“This collaboration symbolises our dedication to constantly seeking fresh avenues to empower our customers.”

Pro Football Hall of Fame drafts accesso

Technology solutions provider for attractions and venues Accesso has partnered with the Pro Football Hall of Fame.

The company has introduced a new app designed to enhance fan experience and boost engagement for visitors to the Hall’s museum in Canton, Ohio.

Available to download on both iOS and Android devices, the app features a full venue audio tour, an interactive museum map, trivia activities, and direct access to news.

“The launch of the Hall of Fame’s innovative mobile app opens up new ways for fans of America’s No. 1 sport to take in the rich history of the game and creates an even more dynamic experience for visitors,” said Jon Kendle, Hall of Fame vice-president of museum and archives.

“We’re excited for the future of our partnership with accesso and look forward to exploring the full potential of our new, forward-looking app product.”

Middlesbrough FC expand digital ticketing

Middlesbrough Football Club has launched the next phase of its digital ticketing with more sections of the West Stand covered at the Riverside Stadium.

Digital ticketing was introduced at the Championship team’s venue from the start of the current season and now includes season card holders in blocks one to seven and blocks 65 to 76.

It gives fans the ability to store their tickets on a mobile phone with a single download which can then be used in the same way as a physical card by tapping it to the scanner upon entering the turnstiles on matchday.