NBA fans who can’t get tickets for the biggest games can now virtually access the best seats in the house through the basketball league’s link up with NextVR.

The broadcast technology company hosted both the All-Star Saturday Night contest and NBA All-Star Game in virtual reality for the first time over the weekend, as well as offering a bespoke highlights package hosted by three-time NBA champion Bruce Bowen.

The service was available through the NBA League Pass subscription service to fans around the world, with the exception of Canada, China and the US.

Fans have been able to subscribe to a VR subscription service since the start of the season, however from later this week they will also be able to buy access to single games. Under an agreement between the two organisations, from February 23, fans can access the service with an NBA League Pass subscription or a ‘Single Game Pass’.

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NextVR coverage will enable fans to switch between a fixed court-side view of the game and a produced feed through multiple camera angles.

Virtual-reality coverage of all games can be viewed using a Google Daydream View or Samsung Gear VR headset.

“We’ve gone from learning the best practices, camera positions, and audio to working to build and enhance the product around the technology,” Danny Keens, NextVR’s vice-president of content, told UploadVR. “We’ve combined the best of a live experience with the best of a broadcast experience.”