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Tech Stack: Digital hubs, payment and more…

Our weekly tech round-up from the world of ticketing and associated industries…

Streaming and selling 

Music streaming platform Spotify has tested out a new feature where artists can promote NFTs (non-fungible tokens) alongside merchandise and tickets on their Spotify profiles. Artists are already able to promote merchandise and tickets, but Steve Aoki and The Wombats appear to have been two of the artists taking part in the test, according to news outlet, Music Ally.

A Spotify spokesperson told Music Ally: “Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles.”

Spotify will not take a cut from the NFTs and is not selling the NFTs, but allowing artists to promote their offerings.

Fan engagement 

The Isuzu UTE A-League Final Series has partnered with Komo, an audience engagement Software-as-a-Service platform.

The partnership will create a dedicated digital fan hub fearing content for fans to celebrate, compete and win. The hub will use Komo’s gamification platform plug and play tools including competitions, experiences and media integrations.

Metaverse and performing arts 

ImmerSphere is a new virtual realm for curators and performers to create and experience new environments, such as listening to a piano duet on the moon or watching a folk jam under the sea.

Each Sphere within ImmerSphere uses 3D sights and ambient sounds mixed in with a high-calibre performance. Visitors can scroll through a selection of Spheres and be immersed in the performances in front of them.

ImmerSphere has been implemented to inspire creators and curators in the metaverse.

Payment partner 

Wells Fargo Center, home to the National Hockey League (NHL)’s Philadelphia Flyers and the National Basketball Association (NBA)’s Philadelphia 76ers, has selected integrated payments and commerce technology company Shift4 to process its payments for online and in-person ticketing, food and beverage concessions and retail sales.

Under the agreement, Shift4 will become the official payment processor for Wells Fargo Center and the Philadelphia Flyers.

Background image: Ales Nesetril on Unsplash