Almost 100 NCAA college sports teams adopt SeatGeek marketplace

Photo by Ashton Clark on Unsplash

Some 90 NCAA university athletic programmes have integrated their ticketing system into SeatGeek’s platform via their partnership with Paciolan.

Through the utilisation of SeatGeek’s marketplace technology, fans of these college teams can resell their tickets on SeatGeek through its product and barcode integration with Learfield’s Paciolan.

Paciolan clients integrated into SeatGeek will be able to access enhanced data and customer service tools, while fans can price, list, verify and sell their tickets via mobile or web. The integration provides real-time resold mobile ticket validation, pricing, and sales data for each participating school and venue. Actionable data provides insights into market demand to inform teams of future fan-friendly pricing options.

“Our collaboration with SeatGeek enhances secondary ticketing services for our teams and their fans this fall,” said Kim Damron, president of Paciolan. “Through the seamless integration of our primary ticketing system with SeatGeek’s marketplace platform, we’re enabling fans to easily resell their tickets, thereby enriching their game-day experience in stadiums across the country.”

Early this year, SeatGeek also announced a marketplace partnership with Major League Baseball (MLB) and all 30 of its clubs. On the primary ticketing side, SeatGeek recently signed its sixth NFL partner, the Tennessee Titans, in addition to new deals with PGA of America and LPGA.

“Technology is reshaping how fans engage with their favorite teams on gameday,” said Russ D’Souza, co-founder of SeatGeek. “These university partners are creating a new era of engagement and prioritizing the fan. I’m incredibly excited and very proud of how we’ve been able to onboard so many new partners in a relatively short time.”