TikTok and Ticketmaster have expanded their partnership to more than 20 new markets, following successful beta testing of a new feature in the US last year.
Certified artists on the TikTok video sharing platform in the new markets will now be able to use the Ticketmaster ticketing feature to promote their live dates and connect with fans globally.
The feature, which was initially launched in August last year, is now available in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czechia, Denmark, Finland, Italy, the Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.
Music fans will be able to discover and purchase tickets for events through Ticketmaster directly within the TikTok platform. The in-app feature means artists will be able to promote their live dates to new and existing fans on TikTok, by including a link to tickets on their videos before posting.
“This is an exciting moment for the millions of passionate music fans in the TikTok community,” said Michael Kümmerle, TikTok’s global music partnership development lead.
“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world. As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time.”
The partnership has already seen successful ticketing campaigns for established and emerging artists, comedians and sports teams. These include artists such as Niall Horan, The Kooks, Burna Boy and Shania Twain.
Michael Chua, vice-president of global business development and strategic partnerships for Ticketmaster, added: “Today’s music lives on a global stage and the demand for ‘live’ has never been greater. Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favourite artists live.”