Elvis Presley immersive concert experience bound for London

Featured Image: JR Harris on Unsplash

London is set to welcome an Elvis Presley immersive concert experience, enabling fans to see an AI (artificial intelligence) version of the ‘King of Rock and Roll’ performing on stage.

Elvis Evolution will premiere in the English capital in November, with the iconic artist appearing thanks to AI and holographic projection utilising thousands of personal photographs and home videos. 

The new experience is the result of a deal between immersive entertainment company Layered Reality and the owners of Elvis Presley estate, Authentic Brands Group. 

According to reports, there are a number of shows planned for the likes of Las Vegas, Tokyo and Berlin. 

Presley is one of the best-selling artists of all time, and is considered a significant cultural figure from the 20th century. He died in 1977.

London is also home to ABBA Voyage – a digital concert residency in a purpose-built venue that sees the iconic Swedish pop group recreated as digital versions of themselves. 

Last month, it was revealed that ABBA Voyage brought in £178m (€205m/$226m) in terms of net economic benefit to London in its first year, according to analysis published by research and strategy consultancy Sound Diplomacy and social value consultancy RealWorth.

Rock legends Kiss followed a similar path after completing their final ever live concert. Band members Gene Simmons, Paul Stanley, Eric Singer and Tommy Thayer were made into ABBA-style avatars using motion capture technology from visual effects company Industrial Light & Magic.