Tech Stack: SafeTix, virtual event platform launch and more…

A customer scans his SafeTix ticket

Image: Live Nation

Our weekly tech round-up from the world of ticketing and associated industries…

SafeTix arrives in Mexico

Ticketmaster has debuted its SafeTix technology in Mexico for the first time.

The Mexico launch comes in the light of last year’s Bad Bunny concert at the Azteca Stadium, when thousands of fans could not enter the venue due to issues caused by ticket cloning.

SafeTix tickets have a dynamic barcode that changes every 15 seconds, which prevents counterfeiting. Tickets can be integrated into the digital wallet of users on iOS and Android mobile devices, to facilitate their access by approaching a reading terminal through NFC.

“The objective is to improve the user experience, from the purchase to the scanning of the tickets for access to the event,” said Ana María Arroyo, general director of Ticketmaster México.

Canadian attraction targets improved service

The Village Québécois d’Antan, a historical village and living museum in Canada, has partnered with Connect&Go to enhance its ticketing and marketing capabilities.

The attraction will be using the Konnect all-in-one attractions management platform to increase sales of tickets and season passes with a unified system for eCommerce, point-of-sale and access control. They will also be using Konnect’s marketing and CRM integration with ActiveCampaign to help drive revenue and re-engage with visitors.

“Connect&Go’s platform is on the cutting-edge of technology and fully tailored to our unique needs in the tourism industry. With Connect&Go, we can offer an exceptional user experience that matches what we strive to provide to all our guests at the Village Québécois d’Antan,” said Stéfany Duguay, director of communications and marketing at the attraction.

Chati launches virtual event platform

Chati has launched its virtual event platform designed to transform how businesses, organisations, and communities engage with global audiences in virtual and hybrid environments.

The platform’s features include immersive content templates, customisable 3D spaces, gamification, event registration and ticketing, and integration capabilities.

Chati also includes an advanced analytics suite providing real-time event dashboards, attendee behaviour tracking, custom reporting, and post-event analysis.

“Chati’s mission is to redefine the virtual event experience,” said Greg Cruikshank, Chati’s chief executive. “Our platform empowers event organizers to transcend traditional boundaries, ensuring attendees can engage, learn, and network regardless of their geographical location. The tools and features we offer are aimed to drive engagement and deliver impactful experiences.”

Bristol Bears goes digital

Bristol Bears is this week launching digital season tickets as part of its sustainability strategy.

In line with Project Whitebeam, the introduction of Digital Season Tickets supports the Premiership Rugby club’s commitment to recognise, measure and minimise our impact on the environment. The club said the digital tickets offer supporters increased security and protection against fraud.

Season ticket holders, seasonal hospitality holders and Bears members will be sent their digital season ticket or membership for 2023/24 via an email from the club this week.