Worcestershire County Cricket Club has entered into a partnership with Secutix to utilise the ticketing technology provider’s full platform, which consists of S-360, Tixngo and S-Pay.
The partnership will see Worcestershire benefit from a branded wallet for digital tickets, powered by Secutix’s Tixngo system. Fans will be able to use their mobile devices to enter the first-class County Championship club’s home ground, New Road.
Worcestershire’s switch to Secutix will also see all tickets for cricket and events at New Road handled by one cloud-based platform. This will include memberships, tickets for competitions and matches, as well as tickets for events that might take place such as concerts, quiz nights or Members’ carvery lunches.
“Working with Secutix’s advanced digital tools means we can provide a one-stop shop for all things cricket and entertainment,” said Joe Tromans, head of commercial and partnerships of Worcestershire.
“They have a great track record in cricket and are proving to be a collaborative partner, working with us to give our fans a first-class ticketing experience.”
Elsewhere, S-Pay will offer the club a centralised system with end-to-end ticket payment processing for each sales channel and payment method. Access control tools will be utilised for easy access into New Road and will provide management with real-time information on fans entering the ground.
S-Pay was launched by Secutix earlier this year and is supported by fintech company Adyen.
David Hornby, UK and Ireland managing director of Secutix, added: “We’re thrilled to add Worcestershire to our growing stable of cricket clients. We’re looking forward to working with Ashley and his team, providing insights to help meet the club’s commercial objectives and the latest technological innovations to enable a smooth ticketing journey for fans.”