Tech Stack: Google smartwatches and more

Our weekly tech round-up from the world of ticketing and associated industries…

Event tickets now on Google-powered smartwatches

Google has introduced new functionality for its Wear OS which will enable smartwatch wearers to store and display event tickets.

Users can store and use passes with QR codes or barcodes on their smartwatch via Google Wallet. Passes that are added to Google Wallet on a phone will automatically be available on a synced smartwatch.

While previously available for airline boarding passes, Wear OS now lets users access event tickets, gym memberships and loyalty cards.

Arenametrix snaps up two tech providers

Arenametrix, the data-marketing platform for venues and events, has announced the acquisition of Smartapps and GuestViews.

Smartapps supports venues in setting up innovative visit guides on mobile and on-site supports. GuestViews deploys visitor feedback devices, including their digital guestbook.

“By joining forces, our three companies aim to create the European leader in the digitalisation of sports, cultural and tourist venues,” Arenametrix said. “We look forward to continuing this adventure with our teams, our customers, our partners and our investors.”

Next Fan Up: SeatGeek announces new product launch

SeatGeek has announced a new product release in the form of Next Fan Up, which will include a suite of features such as an AI-powered Smart Pricing tool.

The Smart Pricing tool will enable fans to sell their tickets seamlessly through SeatGeek, securing the best value for their seats. Next Fan Up has been launched in anticipation of the Major League Baseball (MLB) regular season, which will begin on March 28. Read more here.

Celtic launches Ticketmaster’s Virtual Venue

Scottish Premiership club Celtic has implemented Ticketmaster’s Virtual Venue technology, allowing fans to digitally view Celtic Park in an immersive 3D form from anywhere, on any device.

Fans will now benefit from a 360-degree view of the entire ground, providing a lifelike view from each seat. The feature makes it easier for Celtic fans to choose a seat before completing their ticket purchase. Read the full story here.